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Content Marketing Strategy for Artist Beth C. Rubel

How can we improve SERP ranking, strengthen SEO content strategy, and increase social media following?

Project Timeline: 4 months (ongoing)

Role: As marketing director, I developed and executed SEM strategy and branding guidelines.

Technical/Soft Skills:

Brand Strategy
Content Creation Strategy
Organic and Paid Social Media Audience Growth
Copywriting

Web Design and Development
Awareness Based Campaigns
Lead Generation
Performance-based Ad Campaign Optimization

Project Management Process

Information Gathering:

Used Google Analytics to determine baseline statistics and keyword expansion strategy, interviewed and photographed artist to gather content, centralized all press related to artist and their work.

Content Creation:

Crafted SEO-friendly copy across multiple pages of artist’s website and social media profiles

A/B Testing:

Tested variations of keyword strategy across different landing pages for multiple social media channels and Google Ads. Looked for indicators that promoted time on page, multiple page visits, and form completions.

Digital Presence Build out

Optimized website design for user experience, implemented high-performing copy, and tested user engagement and e-commerce campaigns on Instagram and Facebook.

Results: Artist’s website rose from the second page of SERP to 1st result on Google, followed by social media profiles.